Privacy Statement


DSI / RDS Privacy Policy

Last Updated: 10/4/2024

Data Systems Inc. (DSI) doing business as Retail Data Systems (RDS) ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use and share data, and your rights regarding our data practices. By using our website and services, you agree to the practices described in this Privacy Policy. If you do not agree to these practices, please refrain from using the website and our services.

1. Information We Collect

We collect the following categories of personal information:

  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • Mailing address
  • Any additional information you provide

This information is stored in our Salesforce and Pardot systems for customer relationship management and marketing automation.

Automatically Collected Information

We automatically collect certain data when you use our website through tracking technologies like cookies, web beacons, and pixels. This includes:

  • IP address
  • Browser type and version
  • Device information
  • Website usage (e.g., pages visited, time spent, referral URLs)
  • Geographic location

We use Google Analytics, Pardot tracking, HubSpot tracking, and the Facebook Pixel to help analyze website traffic and user interactions, allowing us to optimize your experience.

2. Data We Do Not Collect

While our systems may support business operations, DSI / RDS does not collect, store, or process personal data generated during those operations unless specifically instructed by our business clients. This includes:

  • Transaction details
  • Customer dates of birth (DOB)
  • Any sensitive personal information unless required by a contractual agreement

Children's Privacy

We understand the importance of protecting children's privacy online. As such, we do not knowingly sell or share any personal information from individuals under the age of 16, as defined by the CCPA. If you believe we may have inadvertently collected personal information from someone under 16, please reach out to us (see "Contact Us" below), and we will take appropriate steps to address the situation.

3. How We Use Your Information

We use the personal data we collect for several purposes:

  • To Provide Services: Deliver the services and information you request, such as responding to inquiries or providing product demos.
  • Marketing and Communication: Contact you with relevant product information, updates, and offers based on your preferences.
  • Analytics and Improvement: Analyze user behavior on our website to improve our services and user experience.
  • Security and Legal Compliance: Protect our legal rights, detect fraudulent activity, and ensure the security of our systems.

Marketing and Targeted Advertising

We may use your personal data for targeted advertising through services like Facebook and Google. This allows us to deliver personalized ads based on your interactions with our website.

You have the right to opt out of these targeted advertising activities. For information on how to opt out, see the Your Choices section below.

4. Sharing Your Information

We do not sell your personal information. However, we may share your data with:

  • Service Providers: Third parties that help us run our business, such as CRM providers (Salesforce), marketing platforms (Pardot, HubSpot), and web analytics services (Google Analytics, Facebook Pixel).
  • Business Partners: Companies we collaborate with to deliver integrated services.
  • Legal Compliance: Government authorities or legal entities if required by law.

All third-party providers are prohibited from using your personal data for any purpose other than providing the contracted services.

5. Social Media Data

We collect information from our social media pages, including LinkedIn and Facebook, when you interact with us through those platforms. This data may include your public profile information, such as your name and email address, depending on your account settings.

We also receive aggregate analytics from these platforms, which help us understand how users engage with our social media content.

6. Your CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:

  • Right to Know: You can request details about the personal data we collect, use, and share.
  • Right to Delete: You can request the deletion of your personal data, subject to legal exceptions.
  • Right to Opt-Out: You can opt-out of the sale of your personal information (although we do not sell your personal data).
  • Right to Non-Discrimination: You will not be treated differently for exercising your privacy rights.

To exercise these rights, please contact us at humanresources@rdspos.com or (402) 553-6220.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to personalize your experience on our website and analyze traffic. Cookies store small data files on your device to remember your preferences and help us improve the site.

You can modify your browser settings to manage cookies, but certain website features may not function properly if cookies are disabled.

For more detailed information on how we use cookies and how you can manage your preferences, please visit our Cookie Consent Page.

8. Data Security

We use commercially reasonable technical, administrative, and organizational measures to protect your personal data. This includes using encryption protocols like SSL/TLS when transmitting sensitive data and storing personal information on secure servers.

However, no data transmission over the Internet is completely secure, and we cannot guarantee absolute security. Please be cautious when sharing personal information online.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Afterward, we may retain depersonalized or aggregated data that no longer identifies you personally.

10. Your Choices

You have the following choices regarding your personal data:

  • Opt-Out of Marketing Communications: You may opt out of marketing emails by following the instructions included in each email or by visiting our Opt-Out Page to manage your preferences.
  • Manage Cookies and Tracking Technologies: You can adjust your browser or device settings to block or manage cookies. For more information and to set your preferences, please visit our Cookie Consent Page.
  • Access or Correct Your Data: If you wish to access, correct, or delete your personal data, please contact us at humanresources@rdspos.com or (402) 553-6220.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. Any updates will be posted on this page with the "last updated" date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your CCPA rights, please contact us at:

Retail Data Systems
Email: humanresources@rdspos.com
Phone: (402) 553-6220
Address:
6515 South 118th Street
Suite 100
Omaha, NE 68137